Make sure the publication has copied the full link and pasted it into their Internet Browser. If this does not allow the newspaper to retrieve the ad, please have the publication contact the Support Center at for further assistance. Are educational classes available for the website?
Two options are available to help you learn the basics of the Co-op Build an Ad site. You ll also learn how to update your agent information along with many other features of the site. How can an agent change their agency information on the website? Exclusive and Independent Agents can update their agent and agency location information by following these steps: Click on the My Agency Location icon from the Co-op Build an Ad homepage Click on the Edit link on the left hand side of the your location information.
Edit the information for your agency location Submit the update Updated location information will be applied to the Co-op Build an Ad database, and will automatically appear in you future ad materials NOTE: Changes to your location information are not submitted to Home Office. Contact your regional HR to complete the appropriate paper work. PFRs may update their personal information at under View your status. U4 information will be updated on the Co-op Build an Ad program on a weekly basis. I m a PFR and want to use a different phone number than the one listed on the website, how do I change it?
To play the co-op TV and Radio ads, follow these steps: Right click on the View Spot link and select Save Target As Save the spot to your desktop, when prompted Minimize the Co-op Build an Ad window and play the spot by clicking on the icon now located on your desktop Simply maximize the Co-op Build an Ad window to return and order the spot Can I alter the agent tag in the new co-op TV and pre-recorded radio spots?
Each television and radio ad contains a tag specifically written to meet legal approval, align with the message and fit with the timing of the spot. Tags cannot be altered without permission of Integrated Marketing Communications.
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Contact Allison Woodin at with inquiries. Where can I view the list of current co-op ads? What information can I include in my co-op ad? Agents may include their name, address, phone and P. The amount of information allowed varies by ad size. How do I access the Allstate Bank rate ads? Allstate Bank co-op rate ads are housed on the Bank intranet site. Television and Radio New Spanish language television and radio ad are available on the Co-op Build an ad site.
Click on the icon from the Build an Ad home page. Are the national TV commercials available for co-op? Several of the new national TV spots are available in a co-op format. Can the co-op TV ads be run on cable? Co-op TV ads can be run on both cable and local network affiliates. Please note that each TV spot has an expiration cycle and cannot run past that date. The expiration date is listed in the description section. View or print the letter A copy of the expiration cycle letter is also sent with each television spot order. How do I order co-op television and radio ads? Television and radio ads can be viewed and ordered directly from the Co-op Build an Ad website by following these steps: Click on the TV, Radio and Internet Banner section Select State and Media Type Click submit Scroll down to search results Read, view or order the spot The broadcast expiration date will display in the description section Allstate Insurance Company 9.
If the PS Line is denied you will receive an notification and explanation. Not all size templates allow for PS Lines. Where do I send an ad for approval? Agent created advertising will no longer be accepted for reimbursement consideration. Approved advertising materials are available on the Build-an-Ad site. If advertising materials are not available for the topic you would like, please direct requests to the RMM. Can I create my own ad and send in for approval? If advertising materials are not available for the topic you would like, please direct requests to the RMM Allstate Insurance Company A tabletop display placed in a hallway of an event, or in another venue is not eligible for co-op reimbursement.
For a list of eligible co-op media, visit the Co-op Resource Center website, via the Gateway. Where do I find information on billboard advertising? Information regarding billboard advertising can be found on the Co-op Build An Ad website via the Gateway. Can I send out a newsletter from my office and receive co-op reimbursement? All advertising must include a performance affidavit to verify that the advertising actually ran. Can I place an ad on a medical prescription bag for co-op?
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Yes, if approved co-op print ads are used and a copy of the ad on the bag and the original invoice is submitted for reimbursement Allstate Insurance Company As with other media, proof of performance is required. This includes the original paid media invoice and a tearsheet of the ad that appeared in the program.
Please visit the Co-op Resource Center website via the Gateway for a complete list of what is required for reimbursement. What are the logo requirements on the team jerseys? Team jerseys and hats should follow Allstate logo standards. Allstate logos and guidelines can be obtained from the Corporate Identity website. Can I place a print ad in an athletic program or high school yearbook?
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Co-op print ads can be placed in athletic programs or high school yearbooks if approved co-op ads are used. This includes the original paid media invoice detailing the advertising marketing plan advertising included within the agreement , the season, sponsored year, and sponsored team, and a tearsheet of the ad that appeared in the program.
Please visit the Co-op Resource Center website via the Gateway for a complete list of what is required for reimbursement Allstate Insurance Company To submit a website for co-op approval, follow these steps: Select the state you wish to advertise, Internet Banners and Ad Message from the Search Criteria. Consider banner size dimensions and local website content, and select the banner for your needs.
Once completed, click the Next button at the bottom of the order form. Verify your details, scroll down to the bottom of the form and click Submit to submit your request for approval. Your approval request will be submitted to Co-op Resource Center for review. Once your request is approved, BrandMuscle will customize your banner ad and the final creative to your agency. Are lead sites eligible for co-op? There are some lead sites that include a co-op advertising banner ad, these sites should be submitted for review and approval prior to any commitments, using the Co-op Internet Pre-Approval form, to make sure they meet the program criteria.
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However, co-op only reimburses for advertising, not leads. What are the requirements for co-op advertising on the Internet? To participate in co-op advertising on the Internet, follow these steps: Complete the Internet Advertising Co-op Prior Approval form before any advertising runs. Complete the entire form, to ensure quick turnaround, including the Allstate banner ad number with agent name, address or phone , URL of website and page where the Allstate ad will appear.
Submit to our co-op program administrator AAS.
All websites are submitted to Home Office Marketing for review. Website approvals are sent via. Once the advertising runs, submit the following: Copy of the Allstate Internet banner ad Original paid media invoice detailing the contract period, total net cost of advertising, reflecting the number of impressions during the advertising period, and the website address A public rate card for search engines or general interest sites An approved Allstate banner ad must be used and linked back to your Allstate home page.
There are some lead sites that include a co-op advertising banner ad, these sites should be submitted for review and approval prior to any commitments, using the Co-op Internet Pre- Approval form, to make sure they meet the program criteria. Why are leads and telemarketing leads not eligible for co-op? Agencies are responsible for funding their own business development expenses Allstate Insurance Company Single click on the tab labeled forms How do I get reimbursed for Co-op advertising?
To see the required proof of performance documentation by media, visit the Co-op Resource Center website via the Gateway and review the standards tab. When should I submit my co-op advertising claim? Co-op advertising claims should be submitted to the Co-op Resource Center within 90 days of the completion of advertising.
How long does it take to get reimbursed? Co-op advertising reimbursements can be expected within 2 weeks of the receipt of your claim providing the required documentation is submitted Allstate Insurance Company The Co-op allowances will be based on and mirror the Resources for Growth scoring methodology and the Agency Performance Profile.
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Integrating Co-op and Resources for Growth could result in a different allowance than you have received in the past. The co-op allowance is set based on the agency s stand alone RFG score. For agencies that do not receive a stand alone RFG Score, co-op allowances are set at an agency owner level versus at a location level.
Co-op Allowance structure that rewards agents based on four key performance factors: - Recognition Loss Ratio - Agency Size - Agency Growth - Performance Profile Integrated advertising materials that fit with the national brand footprint. This helps agencies leverage the national advertising messaging to establish a local presence in their marketplace. How are the Co-op Allowances determined?
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